Meliá Hotels International and GMA administrator of ATOM Hoteles SOCIMI, owner of the property, undertake a broad reform of the establishment, demonstrating their commitment to raise the quality of the offer in the city and the recovery of tourism.
Meliá Valencia, one of the most renowned hotels in the city of Valencia, reopens its doors today January 24 after a complete renovation of its facilities. It is a commitment of the hotel company and the Socimi to raise the value proposition for the client and boost the competitiveness of the destination at a time of recovery.
With the commitment of both parties to maintain the quality of its assets and offer the best brand experience and following the strategy by GMA / Atom Hoteles to advance important investments in its assets, it has executed a total investment of more than €10 million. The Meliá Valencia Hotel has made an improvement in the main facilities, among which the expansion of the common areas stands out, with the renovation of the lobby in which the restaurant and the hotel bar are integrated, and in which the spaciousness of the space and a design decoration, current and elegant, predominates.
The common areas of the Meliá Valencia also take center stage outside, where the hotel will inaugurate this spring a new swimming pool and a solarium. This space will also have a restaurant area, thus creating a leisure area that can be enjoyed by both guests and local customers. This outdoor area, thanks to its new facilities and the privileged climate of the destination, will also be a perfect location for holding events.
Partnering with leading professional operators, the Meliá Valencia has also renewed its wellness offer, with a new gym where guests will have the latest technology with virtual and personal training. Allocating more than 1000 square meters to its spaces dedicated to wellness, including the aforementioned gym, Meliá Valencia is committed to offering a complete wellness experience to its customers with a Spa area that will include swimming pools, treatment cabins and Turkish baths. The Spa, of which details are being finalized, is expected to be ready in the coming weeks.
To all these renovations and new services, an ambitious interior design project is added that will involve the reform of 70 exclusive rooms and suites The Level and the creation of its Executive Lounge.
We have also worked on the concepts and areas of F&B of the Hotel to offer a varied offer in the Hotel, with the opening of the spaces and terraces to local customers. With the incorporation in the coming weeks of a cocktail bar and gastronomic space of international level.
“After a very complex few months for the sector, we want our hotels to return to activity by providing even more value to the destinations. Therefore, we believe that, after the reform, Meliá Valencia will be in a very favorable position to attract demand back to the city” explains André P. Gerondeau, Chief Operating Officer of Meliá Hotels International.
The Meliá Valencia already has extensive experience and an impeccable reputation as a business hotel, standing out for its spaces dedicated to the MICE segment that include 21 versatile meeting and banquet rooms, as well as different unique spaces for private events and a terrace, on the 30th floor, located at the highest point of Valencia.
Thanks to the investments made, incorporating new spaces and services, the hotel will also position itself as a benchmark in leisure tourism, standing out for offering experiences linked to well-being, gastronomy, and design.
“We have taken advantage of this valuable time to rethink the spaces, concepts and services that a unique Hotel like this must offer, which becomes the reference of Hospitality and service in Valencia, for all visitors to the city “said Víctor Martí, Founder & CEO of GMA / Atom Hotels.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 380 hotels open or in the process of opening in more than 40 countries under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá and Sol by Meliá, as well as a wide portfolio of hotels under the Affiliated by Meliá label. The Company is one of the world’s leading companies in the holiday hotel segment and its experience in this field has allowed it to consolidate itself in the growing market of leisure-inspired urban hotels. Its commitment to responsible tourism has made it be recognized as the most sustainable hotel company in Spain and Europe in 2021 according to the latest Corporate Sustainability Assessment of S&P Global, as well as the seventh company in the world (and first in the tourism sector) in sustainable management, according to the Wall Street Journal and the only Spanish tourism company among the “Europe’s Climate Leaders 2021” according to the Financial Times. Meliá Hotels International is also part of the IBEX 35 and is the Spanish hotel company with the best corporate reputation (Merco Ranking). For more information, visit www.meliahotelsinternational.com
About Atom Hotels
It is the first SOCIMI that owns hotels in Spain, an alternative investment vehicle specialized in the hotel sector, promoted by Bankinter in January 2018 together with the real estate asset manager GMA Corporate, and which, to date, after the two capital increases carried out, has attracted more than 800 shareholders. Its strategy is based on building a portfolio of four- and five-star urban and holiday hotels. Located in priority destinations, Atom hotels are leased on a long-term basis to top-tier national and international operators and independent hoteliers. Currently, the portfolio of Atom Socimi Hotels has 28 assets totalling 6,626 rooms with an asset value of more than 680 million euros.
About GMA Corporate
GMA is an independent investor and manager of Real Estate vehicles, specialized in real estate assets and projects with hotel underlying. In his more than 20 years of experience in the national and international market, he has managed his own and third-party investments, assuming different roles depending on the type of vehicle, from pure management to the figure of investor-manager. In recent years, the team has participated in more than 400 hotel transactions and projects and has advised hotel operations worth more than 5,000 million.
Today, GMA Corporate manages more than €1 billion in assets. Its parent company is GMA Capital, promoter partner together with Bankinter of Atom Hoteles SOCIMI, S.A. and Victoria Hotels & Resorts together with Bankinter.
About Bankinter Bankinter is the fourth Spanish bank by value on the stock market and the most solid in the Spanish financial system. Bankinter Investment, the Investment Banking area of the entity, has promoted an important alternative investment platform that has become a benchmark in the Spanish market. In the last five years it has successfully launched, with the help of expert managers in various sectors, 16 alternative investment vehicles with a committed capital of 3,200 million euros. Bankinter Investment has a portfolio of assets that represent a committed investment of about 6,000 million euros, including the financing of projects. For the management of the assets, it has followed in all vehicles the model of partnering with an expert company in each investment segment of each fund or Socimi, such as renewable energies, the hotel sector, the inmologistic sector, student residences, infrastructures, commercial surfaces, private equity and venture capital.
