Meliá Hotels International and GMA, management company of ATOM Hotels SOCIMI, owner of the property, undertake a comprehensive reform of the establishment, demonstrating their commitment to raise the quality of the offer in Cádiz and the recovery of tourism
Zahara de los Atunes, May 19th 2022. The Meliá Atlanterra Hotel reopens its doors on June 9 for the summer season after a comprehensive reform of its facilities and services. It is a commitment of Meliá Hotels and GMA, management company of ATOM Hotels SOCIMI, to raise the value proposition for the client and boost the competitiveness of the destination at a time of recovery.
With the commitment by both parties to maintain the quality of their assets and offer the best brand experience, and following the strategy on the part of GMA / Atom Hotels to advance important investments in their assets, the reform has included the renovation of their common areas such as the reception, the living room or the swimming pools, as well as all the rooms of the establishment in which the spaciousness of the space and a design decoration predominates, modern and elegant.
The hotel includes a spa with circuits, treatments, and a fitness center, plus a lake-style pool with beds and hammocks.
The Meliá Zahara Atlanterra has a total of 283 rooms, along with several villas with a Balinese design that feature a private garden and swimming pool.
They have also included The Level services, for some selected rooms, a space with a private check- in area, snacks, and drinks throughout the day.
A children’s area, “The Kidsdom”, has been incorporated for children between eight months and 10 years old, which has several clubs, with a children’s pool, a splash park, and a pool for families with sand from the beach of Zahara de los Atunes.
In addition, it offers a Mosaico buffet restaurant, and an à la carte restaurant, GAIA Grill, as well as the Breeza Beach Club, a beach bar. Guests can enjoy the best atmosphere by the sea and taste exquisite fish from the area accompanied by music and the best cocktails at Breeza Beach Club, its beach bar on Atlanterra beach. Next to these restaurants, Lobby Bar Mosaico, where you can enjoy the best drinks; Gaia Pool Bar, the pool bar with wet bar; and Kidsdom Corner, perfect for a break while enjoying the hotel’s family offerings, complete the hotel’s dining options.
The establishment is owned by Victoria Hotels & Resorts, a company founded in 2021 by Meliá Hotels International, Bankinter and GMA.
Thanks to the investments made, incorporating new spaces and services, the hotel will also position itself as a benchmark in leisure tourism, with a very attractive offer of experiences linked to well-being, gastronomy, and design. The renovations and improvements made at the Meliá Zahara Atlanterra are aligned with the company’s strategy of boosting its assets through major renovations aimed at ennobling its hotels, offering the best quality and holiday experience.
For Gabriel Escarrer, Executive Vice President and CEO of Meliá Hotels International, ” the Meliá Zahara Atlanterra has always been a prominent hotel in the Meliá Hotels International portfolio, and these improvements and new services and facilities will enhance the customer experience and, without a doubt, make it one of the preferred options for tourists to the destination”.
According to Víctor Martí, founder and CEO of GMA, “the Hotel Meliá Zahara Atlanterra is a great example of the commitment of all the shareholders of Victoria Hotels & Resorts to the improvement and repositioning of our hotels. We will continue to work on the consolidation of our hotel assets, with the dedication to offer the best quality to hotel guests and increase their value for our shareholders.”
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 380 hotels open or in the process of opening in more than 40 countries under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá and Sol by Meliá, as well as a wide portfolio of hotels under the Affiliated by Meliá label. The Company is one of the world’s leading companies in the holiday hotel segment and its experience in this field has allowed it to consolidate itself in the growing market of leisure-inspired urban hotels. Its commitment to responsible tourism has made it be recognized as the most sustainable hotel company in Spain and Europe in 2021 according to the latest Corporate Sustainability Assessment of S&P Global, as well as the seventh company in the world (and first in the tourism sector) in sustainable management, according to the Wall Street Journal and the only Spanish tourism company among the “Europe’s Climate Leaders 2021” according to the Financial Times. Meliá Hotels International is also part of the IBEX 35 and is the Spanish hotel company with the best corporate reputation (Merco Ranking). For more information, visit www.meliahotelsinternational.com
About Atom Hotels
It is the first SOCIMI that owns hotels in Spain, an alternative investment vehicle specialized in the hotel sector, promoted by Bankinter in January 2018 together with the real estate asset manager GMA Corporate, and which, to date, after the two capital increases carried out, has attracted more than 800 shareholders. Its strategy is based on building a portfolio of four- and five-star urban and holiday hotels. Located in priority destinations, Atom hotels are leased on a long-term basis to top-tier national and international operators and independent hoteliers. Currently, the portfolio of Atom Socimi Hotels has 29 assets totalling 6,626 rooms with an asset value of more than 680 million euros.
About GMA Corporate
GMA is an independent investor and manager of Real Estate vehicles, specialized in real estate assets and projects with hotel underlying. In his more than 20 years of experience in the national and international market, he has managed his own and third-party investments, assuming different roles depending on the type of vehicle, from pure management to the figure of investor-manager. In recent years, the team has participated in more than 400 hotel transactions and projects and has advised hotel operations worth more than 5,000 million.
Today, GMA Corporate manages more than €1 billion in assets. Its parent company is GMA Capital, promoter partner together with Bankinter of Atom Hoteles SOCIMI, S.A. and Victoria Hotels & Resorts together with Bankinter.
About Bankinter
Bankinter is the fourth Spanish bank by value on the stock market and the most solid in the Spanish financial system. Bankinter Investment, the Investment Banking area of the entity, has promoted an important alternative investment platform that has become a benchmark in the Spanish market. In the last five years it has successfully launched, with the help of expert managers in various sectors, 16 alternative investment vehicles with a committed capital of 3,200 million euros. Bankinter Investment has a portfolio of assets that represent a committed investment of about 6,000 million euros, including the financing of projects. For the management of the assets, it has followed in all vehicles the model of partnering with an expert company in each investment segment of each fund or Socimi, such as renewable energies, the hotel sector, the inmologistic sector, student residences, infrastructures, commercial surfaces, private equity and venture capital.
